Fashion Royalty – Integrity Toys Reference Site

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Premise

The story of Fashion Royalty is set in the highly competitive and cutting-edge world of high-end cosmetics and marketing.

Our story revolves around two cosmetic firms rather viciously competing against one another and, more recently, a third corporation who’s owner takes pleasure in stirring the pot a little…more accurately, a lot. What began as a simple struggle to take over European market shares of the cosmetics industry soon became a race for complete domination in the world of fashion as well.

Welcome to the universe of W Cosmetics, its ruthless rival Missima, and troublesome Von Weiss!

About W Cosmetics
“W” for Woman; “W” for Will and Wisdom. This clean-cut, trendy, and beauty-conscious firm is all about health, strong self-esteem for women of all races, and the promotion of fundamental well-being. Founded and owned by young and talented Veronique Perrin from the Perrin family of Monaco, W is a fairly recent venture that has truly reshaped the way women think about themselves and their daily beauty regiment.
Because of her strong sense of ethics, refusal to offer less than perfection to her customers, and general sense of business responsibility, Veronique’s vision shines through the vast array of high-quality products she offers. Since the entire creative team behind W is well known for its ability to think outside the box, the company’s innovative ad campaigns have made W the hot ticket for several seasons in a row. The invention of the revolutionary “Glow’ self-tanning lotion, a real blessing for those who fear sun exposure, has been the most recent “coup” for the firm.
However, things are not always as flawless as the “Perfect Match Ultra Hydrating Liquid Foundation.” W’s main rivals have spelled nothing but trouble for the young and hip company. However, recent developments at Missima have given the Perrins a welcome breath of fresh air as well as a more positive, stress-free work week.

About Missima Cosmetics Corporation
For years, Missima Cosmetics was a mere second-class make-up company, selling low-grade and sometimes questionable cosmetics to a clientele who demanded little and received little in return. Headed by womanizer Perry Marino for well over twenty years, the company was marginally successful. One day, unable to stand her husband’s constant shortcomings, social faux pas, and crazy business decisions, Natalia Fatale(Perry’s wife of fifteen years) took over. The self-made socialite had secretly bought more and more shares of the corporation until she executed what she termed her “Cosmetic Takeover” – ousting and divorcing her husband in the same process.
After a series of major changes, suspicious product developments, and complete overhaul of the company’s public image, “La Fatale” managed to craft Missima into a respected player in the beauty game. The fashion-victim, “bling-bling” image she gave to the company attracted a new clientele with major disposable income, which immediately gave Missima the pole position. Well-known in the industry for their complete lack of business ethics, testing on animals, and recent controversial use of endangered fur in their campaigns, Missima gained the reputation of a company that would do anything to attract attention – an depiction that did not reflect well on the high-class royalty world that the wannabe socialite owner and her acolytes so desperately wanted to represent. Missima simply became the rotten seed of the cosmetics industry, but its cutting-edge look still attracted the masses.
Natalia Fatale’s reign of the empire lasted only two years. Reality soon caught up, and sales lagged behind quickly, mostly due to the CEO’s highly publicized “Colors of Night” collection, the very first collection she created completely by herself. Composed of truly atrocious shades of purple and green, the collection quickly became a joke in the industry. Natalia’s complete lack of real talent was soon made even more obvious by disastrous financial results and the media-relation nightmare that followed her sponsorship of Baroness Agnes Von Weiss’s debut collection. Soon after, based on the strong recommendations of her ex-husband who had remained a player without her knowledge, the board of directors was “encouraged” to terminate her employment. As the situation currently stands, Missima Corporation just underwent a major re-organization as Marino put his new wife, the young and inexperienced Eugenia Frost in charge. For the moment, Natalia Fatale has disappeared and the storm has calmed down, but will that last very long?

About Von Weiss

Von Weiss* is owned by your typical self-absorbed, self-proclaimed fashion queen/victim. Well-known in social circles for her incessant criticism and a strong need to be in the spotlight, Baroness Agnes Von Weiss recently formed the “V.” company to showcase what she considers her strongest asset: her so-called fashion talent. With very little input of her own (even the company’s logo is a cut-down version of the “W” crown logo used by Veronique Perrin for her firm) Von Weiss managed to put together a so-called “look” that is nothing but a carefully put together collage of unrelated styles created by unknown fashion design interns and marketing gurus… Yet somehow she still managed to get the press talking and taking notice of her brand.

Recently, the Baroness (who is rumored to have gained her title in a rather shady way) used some of the worst PR tactics to convince Missima’s CEO Natalia Fatale to sponsor her first show, a move that was not only ridiculed by the fashion community but that also led to La Fatale’s final days at Missima.

Since the fiasco, the Baroness lays low, lurking in the background as she works on her next collection, which she knows will be a hit (or so she thinks.) Many thought the Baroness played her cards in a way that would lend her the title of CEO at Missima, but as she recently said in one of her famous pointless press conferences, “Missima is wayyyy too small for me. I deserve bigger things in life, and Von Weiss is the ticket to ride!”

*The Baroness actually likes to call her brand “V.” just because she thinks it’s “cool”.

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